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Mountain Range

ABOUT ME

David new.png

David Sanders

Fractional Sales Leader

Exceeding Revenues through Excellence

Phone:

678-429-6245

Email:

Address:

Atlanta, GA

A Bit About Me

As a proven Senior Sales and Marketing Leader, I specialize in launching new brands and transforming under-performing or stagnant sales teams. My strategic approach consistently delivers year-over-year revenue growth, demonstrating a deep understanding of market dynamics and consumer behavior.

 

With a track record of revitalizing struggling teams, I am adept at identifying and leveraging opportunities for growth, driving both top-line and bottom-line improvements. My expertise extends to developing and executing innovative marketing campaigns that resonate with target audiences, ensuring sustained business success. Through a combination of leadership, creativity, and data-driven strategies, I have repeatedly propelled organizations to new heights of performance and profitability.

Academic & Professional Credentials

Educational Experience

MBA Program

Sales Leadership & Methodology Courses

Executive Leadership

Honors & Awards

Associations

Volunteer Organizations

Bachelor of Science in Business Administration

Major in Marketing, Minor in Personnel ManagementUniversity of Arkansas, Fayetteville, Arkansas

Masters in Business Administration

Major in Marketing

University of Tennessee, Knoxville, TN

  • Solutions Selling/ Miller Heiman

  • Target Account selling

  • Solution Selling

  • SPIN Selling

  • MEDDICC & Command of the Message

  • Salesforce.com sales management Expertise

  • Executive Conservation

  • ELT – IBM’s Executive Leadership Training

  • WIGS – Executing Wildly Important Goals

  • ​Panel Speaker for the International Logistics and Supply Chain Council

  • Sales Eminence Award

  • Managers Choice Award

  • Relentlessly Reinvent IBM

  • 100% Club Sterling Commerce

  • Achieved Over quota Performance 7 of 8 years

  • Consistent over-quota performance throughout career as a sales person

  • Nastel Customer Advisory Board

  • American Sales professionals

  • Council of Supply Chain Management Professionals

  • ILOS – Institute of Supply Chain member and Guest Panel Speaker

  • HR and Talent Management Executives

  • IHRIM

  • Cloud Sales Professionals

  • National Retail Federation

  • WorldatWork

  • Sales Management Executives

  • Instructor and mentor at Pine Bluff Judo Kai

  • Youth Soccer coach

  • Basketball Youth Sports Coordinator

  • Youth Football Coach

  • Youth Baseball Coach

  • Alpha Kappa Lambda

  • Kiwanis Club

  • MUST Ministries

Work Experience

2018 – Present

2021 - 2023

2019-2022

2018 - 2019

2018 - 2021

2019 - 2022

2017-2018

2016-2017

2011-2016

2004 - 2011

Interim/Fractional VP of Sales / Chief Revenue Officer - Revellence
 

  • Created a new Sales Organization acting as a Fractional/Virtual Head of Sales for small data company building 184 qualified leads and closing 6 opportunities in 90 days by implementing Sales Cadence.

  • Improved sales pipeline by 168% in three months by creating a Sales Play re positioning product into solutions.

  • Improved forecasting accuracy 231% by restructuring the entrance and exit criteria by sales stage.

Sr. VP of Sales and Marketing - The Compliance Group

  • Lead the strategy for launching a new SaaS solution into the market to meet FDA guidelines for new pharmaceuticals and medical products leveraging new technologies.

  • Tripled the sales force and on boarding each new rep.

  • Created a new lead development program resulting in a 200% increase in pipeline.

  • Created a new sales cadence resulting in 2021 revenues up 125%. 

Chief Revenue Officer - Nastel

  • Transformed the GTM strategy from a perpetual license model to a SaaS/Cloud strategy responsible for the direction, management, and development of a global business development, sales, marketing, and channels organization.

  • Created specific sales plays to rapidly grow pipeline (267% in six months) to achieve revenue targets.

  • Restructured the global sales organization to produce optimal results.

  • Increased ARR growth 62% that led to the sale of the business for 3X of previous offers. 

Senior VP of Sales - Valenta BPO

  • Lead strategy for launching the Valenta brand into the US market, as well as, overseeing the introduction of new solutions/services from digital transformation and process consulting to virtual staffing.

  • Developed a GTM strategy creating a sales channel focused on a franchise model.

  • Recruited new franchisees into the organization.

  • Developed of business plans that help them achieve their goals with a 90-day action plan to launch.

  • Implemented a sales cadence to manage progress.  

Chief Sales Executive - Sales Coaching Institute

  • Transformed under-performing/stagnant sales teams by conducting thorough sales audits and assessing and interviewing sales personnel to make recommendations to CEO’s and leadership teams.

  • Focused on establishing new sales culture that is performance based and data driven, while guiding the strategic direction of GTM strategies, sales structure, driving people transformation, and creating sales cadence that can be implemented to achieve desired results – from pipeline management to close rates, to improved forecasting accuracy.  

VP of Sales - LabDS

  • Transformed under-performing/stagnant sales teams by conducting thorough sales audits and assessing and interviewing sales personnel to make recommendations to CEO’s and leadership teams.

  • Focused on establishing new sales culture that is performance based and data driven, while guiding the strategic direction of GTM strategies, sales structure, driving people transformation, and creating sales cadence that can be implemented to achieve desired results – from pipeline management to close rates, to improved forecasting accuracy.  

​Senior VP of Sales and Marketing - Alogent

  • Improved SaaS revenues 131% and new logos 149% in six months by implementing a 90-day action plan that transformed the sales team creating a new sales cadence including establishing KPI’s.

  • Improved ASP 17% and cloud revenues 457%, by creating a “Go to Market” strategy including a new Sales Playbook to re position the brand to penetrate the digital banking market.

  • Improved gross margins 6.2% by implementing a new pricing model, contracts, and approval processes.

  • Improved ASP 17% and forecasting accuracy 148% by implementing a global sales cadence process using standard metrics and entrance and exit criteria by sales stage to achieve monthly, quarterly, and annual goals.

​VP of Strategic Accounts - Blackline

  • Built a new Strategic team in less than sixty days.

  • Built $28M in new pipeline including 4 $1.0M+ opportunities in six months

  • Improved ASP 302%, and improved renewal rate 109%, while producing 42% of the division’s revenues.

​North American Sales Leader/ VP of Sales for Smarter Commerce - IBM 

  • ​In 2016, successfully negotiated six strategic contracts involving over $200M in revenues to migrate clients from on-premise products to SaaS and Cloud Solutions.

  • In 2015, successfully led the divesture of a Kenexa business unit outside of IBM maintaining revenues and sustaining employee retention.

  • In 2014, transformed the Smarter Workforce Compensation business unit within the Kenexa acquisition from the highest attrition and reduction in sales to increasing revenues 34%, improving sales rep productivity 41%, and reducing employee attrition over 25%. Selected Business Unit of the quarter for Q4 improving business unit contribution from 10% to 17%.

  • In 2013, selected for the “Sales Eminence Achievement” award being the only Portfolio Manager to over-exceed quota for their business unit by 107%.

  • In 2012, led the sales strategy as Executive Sponsor to close the first two IBM Smarter Commerce solutions at large big box retailers for over $7.0 million in software transaction revenue and 30M overall investment that consolidated three IBM acquisitions into IBM’s new Smarter Commerce solution.

  • In 2011, consolidated 4 unique sales teams into one cohesive business unit driving 35% year over year growth and 104% over quota performance. Retained over 85% of sales personnel in first year of integration into IBM.

Global VP of Sales - Sterling Commerce (acquired by IBM)

  • Strategically built a new Emerging Markets Division leading sales and marketing for the America’s expanding our global marketing reach through successful introduction of B2B/B2C/B2G solutions on cloud and SaaS platforms. Created “Go to Market” strategies, forged technology partnerships, and leveraged sales channels to overcome significant cultural and infrastructure challenges. Generated $29.3M in revenue and 147% YoY growth and 193% increase in license revenues, overachieving target and expanding sales team from 13 to 32 in 12 months

  • Built a new sales team selling a new solution into the retail/distribution market for e-commerce that transformed into what is now omni-channel. Built $20M in pipeline in one year

  • Led three different divisions with quota’s from $20M to $55M improving license revenues in double digit

  • Led collaborative solutions process to devise an integrated B2B enterprise supply chain platform for the world’s largest retailer that was recognized with National Retail Federation Technology Innovation Award. New solution delivered multi-million dollar cost savings to the customer and restored account loyalty, leading to $15M Omni-channel solution

  • Transformed Southern region from worst performing to top performing division and established new retail division focused on omni-channel solutions that generated over $10M in new license revenue the first year.

Other Relevant Experience

  • VP of Sales, Sybase – Transformed an under-performing team into the top division in one year

  • Global Sales Manager, Siebel Systems – Top 10% performer recruited to lead major accounts

  • Global Account Manager, SAP America – Recruited to launch new global retail brand.

  • National Account Manager, J.D. Edwards – Top 10% performer to launch new Process Manufacturing

Revellence

At Revellence I help companies "drive revenues through excellence" by creating a strategic vision for sales and marketing to exceed annual revenue goals while implementing a short-term cadence to achieve monthly and quarterly objectives.

Contact

Atlanta, GA

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